Arkitek Creative worked closely with a new dispensary to create a new brand called pureLeaf Cannabis, designed, and developed an eCommerce website, and built the foundations of their social media accounts. To keep it simple and playful, we developed a brand voice that connects people with natural products – no noise, no fancy packaging, just carefully selected, high-quality cannabis. “High! We’re #pureLeafCannabis, Ottawa’s newest dispensary!” is the greeting consumers will see first across all their digital and social presence.
We helped create the brand’s voice and visual identity, including logo, typography, colour palettes and more! Once the brand was developed, we designed and developed a UX/UI eCommerce website. The user journey of the site is intended to be simplistic and playful, two core values of the dispensary. We also optimized SEO by blog writing with several internal and external backlinking sources and shared the content across multiple social platforms.