Arkitek Creative and partner agency Crafted INK collaborated to direct and execute an occupational health and safety campaign for go2HR, the central human resources organization for BC’s tourism and hospitality sector. The campaign goal was to increase engagement and awareness of go2HR’s health and safety offerings across the provincial tourism industry.
We filmed several tourism businesses, capturing each one’s culture of safety and relaying their unique stories against the stunning settings of their home destinations. In post-production, we enhanced interest and engagement by relaying impactful statistics through rotoscoping and motion tracking and including sound design to carry out the sense of drama. Among the long-form hero spot, we also created several short-form cuts for social use, alongside a toolkit for stakeholders. The toolkit featured campaign key messaging, social media copy, article and blog posts, testimonials, and FAQs that stakeholders could use to spread awareness of the campaign easily and consistently.