RELATED MEDIA

PROJECT DESCRIPTION

Arkitek Creative and partner agency Crafted INK collaborated to direct and execute an occupational health and safety campaign for go2HR, the central human resources organization for BC’s tourism and hospitality sector. The campaign goal was to increase engagement and awareness of go2HR’s health and safety offerings across the provincial tourism industry.

We filmed several tourism businesses, capturing each one’s culture of safety and relaying their unique stories against the stunning settings of their home destinations. In post-production, we enhanced interest and engagement by relaying impactful statistics through rotoscoping and motion tracking and including sound design to carry out the sense of drama. Among the long-form hero spot, we also created several short-form cuts for social use, alongside a toolkit for stakeholders. The toolkit featured campaign key messaging, social media copy, article and blog posts, testimonials, and FAQs that stakeholders could use to spread awareness of the campaign easily and consistently.

CREDITS
CREATIVE SERVICES PROVIDED BY ARKITEK CREATIVE
COMMUNICATIONS SERVICES PROVIDED BY CRAFTED INK 
DIRECTOR & PRODUCER
ANDREA MA
CREATIVE DIRECTOR

KAELEN COHEN

CASTING
KAELEN COHEN
SCRIPTING

ANDREA MA

SONU PURHAR

CINEMATOGRAPHY

KAELEN COHEN

EDITOR, SOUND, COLOUR

KAELEN COHEN

VISUAL EFFECTS
KAELEN COHEN
COMMUNICATIONS
SONU PURHAR
SERVICES PROVIDED
01

PRE-PRODUCTION

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02

PRODUCTION

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03

POST-PRODUCTION

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04

MOTION GRAPHICS & ANIMATION

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05

PHOTO PRODUCTION

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Testimonials

We engaged Arkitek creative to produce a video to promote go2HR’s health & safety program. The video was filmed across multiple locations in BC. They did such a great job in connecting with the people in multiple locations to set it up. They were also really good in helping us firm up key messaging and identifying scenarios that were relevant. They managed to keep the project on time despite inclement weather (it was the middle of winter!) and kept the communication going. The end result was a really engaging video that we are very pleased with. It was an absolute pleasure working with Andrea and Kaelen- they are very professional, responsive and flexible. I would be happy to work with them on future projects and would not hesitate to recommend!

Arun Subramanian
Director, Industry Health & Safety, go2HR

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