RELATED MEDIA

PROJECT DESCRIPTION

Many northern communities, including Quesnel, BC, are currently facing a shortage of skilled workers to fill key positions with major employers. Resident attraction and retention are high priority initiatives of the City of Quesnel.

Arkitek Creative produced a 4-part national workforce attraction campaign for the City of Quesnel. The campaign featured four industries to achieve this economic development initiative – mining trades, general trades, healthcare, and education. All have a heavy emphasis on lifestyle advantages in the area such as affordability, limitless outdoor recreation, four seasons and a friendly community. The videos were promoted on social media and broadcast television to help reach and recruit skilled workers from across Canada.

CREDITS
CREATIVE SERVICES PROVIDED BY ARKITEK CREATIVE
DIRECTOR & PRODUCER
ANDREA COHEN
CREATIVE DIRECTOR
KAELEN COHEN
CASTING, SCRIPTING
ANDREA MA
CINEMATOGRAPHY
KAELEN COHEN
LEO HYNES
CLAUDIO CRUZ
EDIT, SOUND
KAELEN COHEN
COLOUR
LEO HYNES
SERVICES PROVIDED
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PRE-PRODUCTION

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PRODUCTION

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POST-PRODUCTION

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MOTION GRAPHICS & ANIMATION

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Testimonials

“We worked with Arkitek Creative on two projects last year. From start to finish, Arkitek’s communication was clear, expectations and roles were well-defined, and timelines were met. Arkitek juggled working with the schedules of multiple stakeholders to complete both projects within a set budget over two seasons. We are thrilled with the final products and cannot wait to launch!”

Amy Reid
Manager of Economic Development & Tourism
City of Quesnel

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