PROJECT DESCRIPTION
Arkitek Creative produced the British Columbia Hotel Association (BCHA) buy local BC campaign hero spot. The campaign’s overarching goal was to influence like-minded businesses in the broader tourism and hospitality sector to “source local.” The primary objective was to encourage accommodators to switch to BC produced goods, services, equipment, and build relationships within the local business community. The secondary objective was to positively position the BC accommodation sector as a community-service industry, illustrating its positive impact and the critical role operators play in supporting every community in BC.
We expedited a multi-location and multi-day shoot to meet a tight campaign launch deadline. From pre-production creative development, scriptwriting, location scouting, and casting through to production and post-production. The final delivery was a long-form video, and short-form cuts for premium social media ads. The campaign results included over 20,000 total social media impressions, a total reach of 13,000 from news outlet coverage, distribution to the BCHA database of over 2,000 members, and local partnerships with over 100 businesses.
CREDITS
CREATIVE SERVICES PROVIDED BY ARKITEK CREATIVE
DIRECTOR & PRODUCER
ANDREA COHEN
CREATIVE DIRECTOR
KAELEN COHEN
CASTING & SCRIPTING
ANDREA COHEN
CINEMATOGRAPHY
KAELEN COHEN
EDIT & COLOUR
JACK MAJOR
SOUND
KAELEN COHEN
MOTION GFX
KAELEN COHEN
PROD. COORDINATOR
CONNOR RASMUSSEN
01
PRE-PRODUCTION
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02
PRODUCTION
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03
POST-PRODUCTION
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04
MOTION GRAPHICS & ANIMATION
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Testimonials
“My colleagues and I are in COMPLETE AWE of Andrea and the entire Arkitek team! We had the immense pleasure to work with them on a video project for the BC Hotel Association, and from concept to execution, their tremendous creativity, professionalism, and expertise was abundantly clear. We had an almost impossible timeline to work with over Christmas break, and a very demanding scope, but the team leapt into action, working closely with us to build and polish our vision to perfectly align with our campaign objective. Every step of the way, the team executed the project with meticulous attention to detail, streamlined communication, and a refreshingly creative approach. Best of all? They made it fun! The finished product blew us away and far surpassed anything we could have imagined. We can’t thank the team enough for guiding us through this process and producing a video that we are incredibly proud of. THANK YOU!”
Kelsey Millman
Communications Manager
British Columbia Hotel Association