RELATED MEDIA

PROJECT DESCRIPTION

Arkitek Creative worked closely with Aurora Cannabis and their San Rafael ‘71 brand to produce a 5-part national campaign to announce new strains entering the market and build hype around their new innovative facilities. Their research team had been working tirelessly at Aurora Coast (research and development facility located in Comox, BC), establishing new cultivars through their Cultivar Development Program. The campaign was centred around introducing three new proprietary cultivars to the market: Driftwood Diesel, Stonefruit Sunset, and Lemon Rocket. No other licensed producer has access to these genetics as they have screened thousands of individual seeds to crossbreed the best of the best. It was important for them to bring a fun twist of creative to the campaign, which we achieved with a Walter Cronkite flare!

CREDITS
CREATIVE SERVICES PROVIDED BY ARKITEK CREATIVE
DIRECTOR & PRODUCER
ANDREA COHEN
CREATIVE DIRECTOR
KAELEN COHEN
SCRIPTING
ANDREA COHEN
GRAPHICS
KAELEN COHEN
CINEMATOGRAPHY
KAELEN COHEN
EDIT, SOUND, COLOUR

KAELEN COHEN

MOTION GFX
KAELEN COHEN
VISUAL EFFECTS
KAELEN COHEN
SERVICES PROVIDED
01

PRE-PRODUCTION

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02

PRODUCTION

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03

POST-PRODUCTION

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04

MOTION GRAPHICS & ANIMATION

Discovery and onboarding workshop, target audience, tone, and style dissemination, visual references, key messaging development, video creative development, scene and element development, high-fidelity illustration storyboards, animation, camera movement modifications and final output and delivery.

Testimonials

“Andrea and Kaelen of Arkitek Creative are true professionals. Aurora Cannabis engaged them on a project for San Rafael ’71. They shot commercial content at our facility in Comox. From storyboarding, set and costume design, to shoot day and into post-production. We were so appreciative of their attention to detail and their commitment to our vision. For anyone looking for a creative partner who knows how to get it done, give Arkitek a call!”

Joanna Wong
Senior Manager, Media, Content and Engagement
Aurora Cannabis

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